They say you should never work with kids or animals. We say, what do “they” know? So we dove in head first with this campaign, creating spots that featured a lively two-year-old terrier and a couple of talented, energetic young girls.

And we had a blast. But more importantly, we helped Panasonic establish themselves as one of the key players in the increasingly crowded home monitoring space.


Social Content – ‘Delivery’


We collaborated with their in-house team to dial in the messaging and make sure we highlighted HomeHawk’s key product advantages. The spots ranged from short-form snackable content for social media, to longer form online spots that showcased the full breadth of the HomeHawk system.


Social Content – ‘Alexa’


The response was fantastic: Our clients were thrilled. The marketplace took note. And our four-legged star “Ruckus” appears to be on the verge of doggie stardom.