Is it a sandwich? How do you pronounce it? Greek at Quiznos? To promote this new LTO (limited-time offer) and establish Oct 25th as National Gyro Day, Quiznos needed a story to answer some key questions. Creatively, we were given the reins and two weeks from concept to master. Time was of the essence, so we got to work.
Born was Gyrocles, the god of mythical flavor, and born was a digital campaign worthy of lore. We concepted, wrote, designed and animated the launch :60 within two weeks and followed with (3) versions of the :60, (3) :15s and (1) :6 for additional promo across the digital landscape. The original :60 garnered over 300K views within the first two weeks. The supporting content helped to lift sales across the channels. To celebrate the Quiznos team dressed in Gyrocleese party attire for Halloween. A fitting end to a successful launch.