What happens when you mix a love of spirits, comedy, and a passion for pushing creative boundaries with AI? You get Clarney Vodka (of course). It all started at the shop in December—cocktails in hand and a lively discussion about AI. Two weeks later, we turned that spark into a full-fledged concept for an imaginary vodka brand. AI isn’t quite ready to write comedy gold (yet), so Curt Fleming penned the script the old-fashioned way. From there, we combined human finesse with AI innovation to craft big cinematic shots, relatable scenarios, celebrity-like moments, and just the right amount of humor. The result? A project that’s both a playful nod to AI’s potential and a testament to its disruptive power. As pioneers of AI in creative production, we’re embracing the technology (for the right things) while always keeping a human touch--an indelible creative trait that's been in our DNA since 2002. So “Make it a Clarney!” and let's toast to 2025. Please drink responsibly.