Fastly

Making developer security feel human. And a little funny.

Fastly · Developer-security campaign · Creative production, character films, modular cutdowns

The Brief

Fastly didn't want another dry edge-security explainer. They wanted something developers would actually watch.

The Idea

We partnered with our friends at Old School Collective to bring their comedic mini-universe to life: a world where developer security feels a little more human, a little more relatable, and a lot more fun. Old School Collective handed us a sharp creative platform built around real dev-life frustrations: false positives, burnout, shipping anxiety. We leaned into the dry, understated humor with performances, visuals, and details (yes, including neglected office plants and an emotionally available rubber duck) that made it all feel uncomfortably real. At the center of it: Alex, the overwhelmed engineer. Jamie, the Fastly convert. And a set of character-driven scripts that flipped security from blocker to enabler. Our job was to ground the jokes in truth, keep the jargon out of the way, and capture those painfully relatable moments only devs truly understand.

What We Built

We designed the production to scale: a modular system of :15s cutdowns, banners, and personalized variants built around four core pain points. Smart enough to work across platforms, scrappy enough to move fast. In a category where everyone else is shouting about security, this campaign lets Fastly show up with insight, honesty, and a perfectly timed smirk.