Nitto Tire

Cie Digital Labs, Nitto Tire’s agency, had seen the Yokohama spots and gave us a ring to cook up a new TV spot for Nitto's flagship all-terrain tire. The agency had a well thought out script with boards, so we kicked things off by creating an animatic. This helped us map out the tone, tempo, and shots before getting into production. We spent a day filming in scenic Lake Arrowhead, CA. The live action cut was then sent over to our VFX and animation team to work their magic.