Bosch had an amalgamation of aging product assets and some new products that had no promotional materials. With a fresh website launch, they were seeking a partner to help them build continuity and to elevate their consumer engagement with simple and effective product videos.
Filming products in actual kitchens or sets would be cost prohibitive, so we worked with Bosch to design three complete CG kitchens to showcase 22 products. Photo-real product animation like this commands shadows and imperfections to create a sense of authenticity. Product managers want their products to be perfect. The process opened up spirited discussion on how to present their brand now that we were starting anew.
The result was over 30 feature videos and 12 high res stills for the new site and for the sales channel