Logitech had never done product videos before. Sales were good, but other more agile peripheral makers were making noise with some great content. Logitech needed to jump into the fray. But they also needed the videos to perform.
So we got to work. For almost three years, we did it all from simple lower budget turntable feature videos to full animated launches and higher concept/higher budget creative.
125 videos later, the results were in. The average sales per product increased 33% every time we launched a new video. The product videos were so successful, Logitech built their own studio.