Logitech | Product Launch Montage

Logitech circa 2012. They had a solid sales record but had never dipped their toes into the world of product videos. Meanwhile, other nimble tech gadget creators were grabbing attention with their flashy content. Logitech knew they had to get in the game, but they needed their videos to do more than just look good, they needed them to boost sales.

So, we rolled up our sleeves and got cracking. For nearly three years, we created everything from basic, budget-friendly feature videos with rotating product views to fully animated product launches and even high-budget, high-concept creations.

Fast forward 125 videos and the verdict was clear. Every time we rolled out a new video, there was a whopping 33% increase in average sales per product. The impact was so massive that Logitech decided to build their own in-house studio. And we were out of a job! Now, that's what we call a success story! It’s an older story now, but it’s a good example of how we work and how we think.