Toshiba

Toshiba was rolling out a new line of consumer laptops built for life on the move—and they wanted to introduce them the way people actually use them: out in the world, in the middle of a real story.

Our game plan was simple. Find real talent, build a travel story around them, and put Toshiba's products out in the wild. Because the line was made for mobile content creation, we leaned all the way in—send a small crew on the road with the laptops and let them document the trip as it happened. Essentially, a film crew filming a film crew.

All we needed was the right subject to follow, and it turned out we already knew her: surfer and entrepreneur Julie Cox. Toshiba loved the idea. We storyboarded the key beats to lock in alignment up front, then shot the piece docu-style over four days, chasing the coast from San Clemente to Santa Cruz.

We delivered a long-form film, a 60-second cut, and a text-only version for additional markets, then rolled the campaign out across digital, retail, point-of-sale, and social. Just one of more than forty launches we produced with our friends at Toshiba over a multi-year partnership.