A challenger brand needed to remind the world of their unique approach to toasty deliciousness with a new LTO that required a variety of promotional assets. We didn’t have the budget to film the food or the ingredients. We’d have to use existing photography. So, we dug in and created a unique style and a creative backstory to the delicious Quiznos Gyro.
Gyrocles, the god of mythical flavor was born. With a supporting cast that included the thrice-headed Hydramato and the half-gourd, half-horse, Cucator, this LTO was the most successful promo Quiznos had ever launched. The client was so pleased, they all dressed in Gyrocles-themed party attire for Halloween (check out the photo at the bottom of this page).
The success of this launch called for an encore, so we were awarded all of Quiznos 2018 digital promos.
Enter Quiznostradamus, equal parts sandwich seer and fashion maven, his story is legendary-ish. Just ask his best buds, Gallimayo, Socracheese and Cyclopasteve.
From lobster to pork to their toasty deals of the day, we created a litany of :30s :15s and 6-second stories, which delivered a 50% increase in their “true view” video watch rates. And a few laughs along the way.