Nitto Tire

Ridge Grappler

The agency for Nitto Tire, Cie Digital Labs, was seeking a partner to bring their boards to life for a new TV campaign featuring Nitto's flagship all-terrain tire. The script and boards were pretty baked, so they needed a place with integrated production fire-power to make it happen.

We created style boards and an animatic before doing any heavy lifting in CG or production. With an approved animatic, we got to work in Cinema 4D and After Effects. Meanwhile, the production team got moving towards a shoot day in Arrowhead, CA. And the rest is magic.