Nitto Tire

‘Ridge Grappler’ TV Spot

Cie Digital Labs, Nitto Tire’s agency, gave us a ring to cook up a fresh TV ad for Nitto's boss-level, all-terrain tire. Our studio, stuffed with talent in production, design, animation, visual effects, and editorial, rose to the occasion like wizards. We kicked things off by injecting life into the script and storyboards with an animatic. This bit of homework helped us map out every shot, getting thumbs-ups all around before the cameras started rolling. We spent a day shooting in scenic Lake Arrowhead, CA. Then it was over to our post-production stars to work their magic, and bam! Just like that, we nailed it!