Health Net

Health Net came looking for a creative production shop to build a fresh campaign for California. TV led the charge, but the ask was bigger than a spot: a full content package spanning digital, print, out-of-home, and bus wraps. Their in-house agency team liked our production-savvy studio setup and knew we would bring some out-of-the-box thinking to the table.

The lynchpin was Health Net's promise to cover people through every phase of life. That is where "Journey" came from, authentic and relatable from the first frame. We started with an anthem piece to align the team, working through tone, tempo, and messaging until it became the north star for every piece of creative that followed.

"Journey" was our first brand spot. Testing beat expectations, so Health Net carved out serious budget for a Super Bowl launch that lit up screens all over the Golden State.

We pushed the creative, sometimes past the comfort bubble, to give the brand real personality. The goal was to invite people in with a sense of purpose, to share the belief that everyone deserves coverage in every stage of life, and to be more memorable in a space that too often blends together.

Long-term success meant building smart. We created a deep library of assets and modular creative designed to move, switching cleanly across brand, DR, Medicare, Medi-Cal, and more. Smart and efficient.

The manifesto that everyone deserves coverage carried across every channel, from print to digital.