‘Rhythm of the Kitchen’ TV Spot
To celebrate Thermador's century-long run as the heartbeat of American kitchens, we dreamed up a commercial that gives a nod to the foodie lifestyle of today.
To cover all bases for videos and stills in the campaign, we designed and built a modular kitchen set on stage. This let Thermador mix and match appliances and get more mileage out of the set for digital and social content.
The real driver of this spot? A track whipped up from the everyday sounds of a bustling kitchen. To get this right, we had to plan the sound choreography well before the cameras started rolling. We put together an animatic based on interesting recipes that would evoke the familiar sounds of the kitchen. We then synced up with our talented team at Formosa Group. The result? A satiating spot. A happy client. And a shiny gold ADDY for best sound design
And that was music to our ears!