Share the Exceptional
Share-the-Exceptional was a campaign crafted by agency E/LA aimed at engaging and activating the culinary enthusiast to share exceptional culinary moments via photo, video, or text on the Share the Exceptional microsite.
We wanted the moments we were creating in the spot to stem from a place of discovery, wonder, and adventure, all while keeping both an approachable and elevated feel.
We started by cutting a storyboard animatic to hone the script, tempo, and shot list. We filmed for 3 days across Southern California and posted several versions for cross channel promotion.
The results exceeded all expectations, making it all rather exceptional.