Thermador 
https://player.vimeo.com/external/194427387.hd.mp4?s=ad968850cda01c4d61482498fbfe4d214e281e3e&profile_id=174
‘Share the Exceptional’ Digital Campaign
For a century, Thermador has been at the heart of the American kitchen. So when their agency, E/LA set out to reach today's food-obsessed, they gave us a ring — twice.
Share the Exceptional
First up, a fresh campaign built to fire up the foodie fanatics and get them sharing their top-notch culinary moments — photo, video, or text — on the "Share the Exceptional" microsite.
We wanted those moments filled with discovery, wonder, and adventure, all while keeping a vibe that was both down-to-earth and elevated.
First things first, we crafted a storyboard animatic to fine-tune the script, pace, and shot list. Then we hit the road and spent three days filming across sunny Southern California with our wonderful stylists and food/beverage team. Post-production consisted of a long-form piece, a :60, and a :30 optimized for various channels.
The results were off the charts, exceeding all expectations. It was, quite frankly, pretty exceptional.
‘Rhythm of the Kitchen’ TV Spot
Rhythm of the Kitchen
To celebrate Thermador's century-long run as the heartbeat of American kitchens, E/LA dreamed up a commercial that gives a nod to the foodie lifestyle of today.
To cover all bases for videos and stills in the campaign, we designed and built a modular kitchen set on stage. This let Thermador mix and match appliances and get more mileage out of the set for digital and social content.
The real driver of this spot? A track whipped up from the everyday sounds of a bustling kitchen. To get it right, we had to plan the sound choreography well before the cameras started rolling. We put together an animatic based on interesting recipes that would evoke the familiar sounds of the kitchen, then synced up with our talented team at Formosa Group. The result? A satiating spot. A happy client. And a shiny gold ADDY for best sound design.
And that was music to our ears!
