Share the Exceptional
Share-the-Exceptional was a campaign crafted by agency E/LA aimed at engaging and activating the culinary enthusiast to share exceptional culinary moments via photo, video, or text on the Share the Exceptional microsite.
We wanted the moments we were creating in the spot to stem from a place of discovery, wonder, and adventure, all while keeping both an approachable and elevated feel.
We started by cutting a storyboard animatic to hone the script, tempo, and shot list. We filmed for 3 days across Southern California and posted several versions for cross channel promotion.
The results exceeded all expectations, making it all rather exceptional.
Rhythm of the Kitchen
To commemorate Thermador’s spot as the heart of the American kitchen for 100 years, agency E/LA concepted an innovative commercial spot celebrating the lifestyle of today’s culinary enthusiast.
To accommodate various campaign assets for videos and still, we designed and built the modular kitchen set on a stage. This allowed Thermador the ability to easily change out appliances and use the set beyond the one production for digital and social assets.
The cleverness of the spot hinged on creating a score based on the natural sounds of the kitchen. We needed to choreograph these sounds to create our music bed well in advance of the shoot, so we built an animatic with a library of sound effects to help align our approach to production. This approach enabled us to craft the right recipes with our food stylists and a tight shot list.
We aligned early on with our team at Formosa Music Group (now Technicolor). With a rough cut in hand, they were able to work their magic, which garnered a gold ADDY for best sound design.
Now that’s music to our ears!