Ninja

SharkNinja Studios is an in-house team with its own creatives, producers, and post crew under one roof. When a product launch calls for an outside director's eye, they tap partners who bring something extra to the table. For the Ninja AutoBarista, they brought in Merit/Andrew, with partner Scott Fleming in the director's chair.

The AutoBarista is where automation meets artistry. Rich espresso, creamy cappuccinos, all at the touch of a button. Just press, pour, and enjoy. Our job was to make that simplicity feel like true café craftsmanship, right there on the kitchen counter.

We worked hand in hand with Ninja's creatives and producers to bring the café home. Macros did the heavy lifting: crema blooming, milk swirling into silky microfoam, every detail up close and immersive. The spot follows coffee through the whole day, from that first cup in the morning to an afternoon cappuccino to an evening espresso martini.

Plugging In

More and more brands have built talented production and post teams of their own. We don't replace them, we plug in right where we add the most. On the AutoBarista, that meant directing the launch, then handing off for post, which was finished in-house at SharkNinja Studios. Same team, more firepower.