‘Co-Pilot’ TV Spot

So, back in 2013, Yokohama's agency, INK, gave us a buzz to crank out a national TV campaign. The mission? To put the spotlight on the unsung car hero in a way that would shake things up. The INK crew came up with great scripts to support the whole launch campaign. Our job was to whip up a couple of broadcast spots and a mix of additional assets for different channels.

‘The Original’ TV Spot

We had a blast designing and animating the spots using Cinema 4D and Flame. While we were at it, we created some extra goodies for the campaign, like animated frames for the backdrop of the new microsite.

Yokohama Website Assets

We also created a variety of super high-res stills of the hero tires for promotions across different channels. And, just to make things even more fun, we threw in a behind-the-scenes video as a special treat for our client. For the finishing touch, we teamed up with our buddies at Formosa Music Group to cook up the score and mix.

Yokohama Behind The Pixels

Fast forward a few years, and we've spruced up and reworked the spots a bunch of times. And you know what? Even after a decade in the wild, we reckon this work still looks pretty darn good. It's a shining example of how we tackle projects—by doing top-notch, clever work that really stands the test of time.