‘Share the Exceptional’ Digital Campaign
E/LA gave us a ring to produce a fresh campaign called Share the Exceptional for their client, Thermador. This project was all about firing up the foodie fanatics to share their top-notch culinary moments, be it in photo, video, or text, on the Share the Exceptional microsite.
We wanted the moments we were creating to be filled with discovery, wonder, and adventure, all while maintaining a vibe that was both down-to-earth and elevated.
First things first, we crafted a storyboard animatic to fine-tune the script, pace, and shot list. Then, we hit the road and spent three days filming across sunny Southern California with our wonderful stylists and food/beverage team. Post consisted of a long form piece, a :60 and a :30 optimized for various channels.
The results were off the charts, exceeding all expectations. It was, quite frankly, pretty darn exceptional.