Toshiba

Toshiba was launching a new line of consumer laptops built for life on the move, and they wanted to showcase them in a genuine, story-driven way.

Our game plan was to find real talent, build travel stories around them, and put Toshiba products out in the wild. The line was perfect for mobile content creation, so we leaned into the idea of sending a small film crew on the road with the laptops—essentially a film crew filming a film crew.

We just needed an interesting subject to follow. We realized we already knew the perfect person: surfer and entrepreneur Julie Cox. Toshiba loved the idea. From there, we storyboarded the key beats for alignment, then shot the piece “docu-style” over four days from San Clemente to Santa Cruz.

We delivered a long-form film, a 60-second cut, and a text-only version for additional markets. The campaign rolled out across digital, retail, point-of-sale, and social channels—just one of more than forty launches we produced with our friends at Toshiba over a multi-year partnership.