Technics

After a huge win with the Cold War Kids campaign, we were revved up for the Technics True Wireless Earbud v2.0 launch. The game plan stayed the same – find a musician who's a hardcore Technics fan and who fits our demographic. After a lot of pitches from various labels, we went out on our own and found Grammy Award-winner Leon Bridges. The biggest question – is he a Technics fan, can we afford him, and would his team at Mick Management be game? The answer was yes to all. Let's roll. 

We wanted to produce a rich content package consisting of a longer brand piece, product-focused snippets, social videos, still photography, and a "travel story" with Leon on tour. The first step was to send Leon the new earbuds. He loved them (whew), so we got to work with his team at Mick Management.

For the long form video, we teamed up with talented music video director, Brantley Gutierrez. We met up with Leon on his tour in Denver, CO. Finding a perfect interview location was tricky, but Brantley hooked us up with his buddy Nathaniel Rateliff's house/studio. We captured b-roll of Leon at The Mission Ballroom before he went on that night.

Our ads on Meta (IG, Facebook) and YouTube got over 15K monthly impressions, with a solid CTR of 2.03% to 4.59% and 1.53% to 2.62%. YouTube's Video Completion Rates were impressive too. Panasonic said they were some of the best-performing assets they'd ever had, driving customers to their Amazon store. A killer product, and an equally killer campaign.