Winn Grips 2023
Winn Grips | 2023 ‘Feel of the Game’ TV Spot
Just off a killer run with the ‘21-’22 campaign, Winn Grips hit us up to drop some new ads for their DriTac line and the new D2R rubber grip. Plan? A brand ad and a product ad, both set to light up the Golf Channel. We all vibed with the funny and smart style from the last time, but hey, new year, new feels, right? It's all about that moment when the golfer and club just...click. Winn Grips? They're the ultimate matchmaker for that. But let's face it, most folks sleep on how big a deal the right grip is. So, we thought, why not make this connection look and feel beautiful and cinematic. Think: the dream golf swing, the flawless strike. Total golf goals, but tough to nail.
Winn Grips | 2023 ‘What is Feel’ TV Spot
We produced an animatic to test our idea, made a few tweaks, and boom! Ready for a 2-day studio shoot. Armed with the Kira motion control arm, and the Arri Alexa, we were set for the perfect shots that we could match frame in post. Our composer Greg Kuehn did the custom score and sound design while our colorist took things from good to great.